print . packaging .

print . packaging .

moe’s rolls

Created a vibrant, appetizing menu for Moe’s Rolls, balancing bold visuals with a clean layout to highlight the variety of sandwiches.

Scope of Work

• Menu design & layout

• Visual styling for food presentation

Person holding a menu with images of fried foods, including a fried chicken sandwich, fries, and other dishes, against a yellow background.
Signature reading 'Moses' in black cursive handwriting.
Menu with three items: a salmon and cream cheese sandwich on toast, a lobster sandwich, and a steak sandwich, all with prices in Saudi Riyal.
Menu featuring various types of sandwiches, including a chicken sandwich, a hot dog, and a sausage sandwich, with Arabic and English descriptions and prices in Saudi Riyals.

kal coffee

Worked with Kal Coffee on multiple visual projects including seasonal campaigns and product-focused content. The designs reflect the brand’s minimal aesthetic while integrating cultural elements and local craft.

Scope of Work

• Ramadan campaign visuals

• Eid giveaway design

• Social media templates

• Visual styling for product presentation

A dark gray pie chart with five segments, some segments separated, on a black background.
A green box with white and red text and graphics and a white potted aloe vera plant on a wooden table.
A silver coffee machine and a white coffee cup on a wooden surface. A tag with Arabic text and a logo that says 'Kal Coffee' in English is attached to the coffee machine.
Close-up of a green box with a white and pink logo, placed on a wooden surface.
Close-up of a hand holding a small ceramic bowl with black and white swirling patterns, with a blurred background featuring a green potted plant, a wooden surface, a black rectangular object, and a green box.

SAUDI
CONTRACTORS AUTHORITY

Developed a 2026 desk calendar and employee welcome cubes, aligned with the existing brand identity and designed to support the new year employee welcome.

Scope of Work

Desk calendar design
Printed welcome assets
New year employee materials

Logo of the Saudi Contractors Authority with text in Arabic and English.
A stack of three boxes with Arabic text and logos, sitting on a white surface near a window with green trees outside. The boxes are green and white with illustrations and text indicating they are related to strategic planning and project management.
A desk calendar open to February 2026 displaying Arabic text and marked with Ramadan and Saudi Foundation Day. The calendar is on a wooden desk with a black pen nearby, and is illuminated by sunlight. In the background, there is a pen holder with black and yellow pens and a grey partition with green plants behind it.

kal coffee

Conceptualized a special Eid giveaway inspired by Saudi heritage and sunset tones. The package featured a handmade mbkhara supporting local artisans, blending tradition with modern gifting.

Scope of Work

• Visual concept development

• Packaging & gift styling

• Color direction & theme setting

Gray pie chart with multiple segments, partially cut off, with faint icons and text in the background.
Close-up of a colorful coffee box with a pink and blue gradient, placed on a dark surface, with a blurred background of a store shelf.
A coffee cup with Arabic script and geometric patterns, placed on a dark surface, with a blurred background of a store or cafe.
A ceramic cup with a galaxy design featuring stars, in front of a blurred background that appears to be a cluttered workspace or kitchen.
Open box containing a round item with a gold-colored interior, possibly a candle or decorative object, and partially visible paper with text and a geometric pattern.

kal coffee

Developed two sample box designs that embody the brand’s professional identity through refined, minimal aesthetics. The unboxing experience was crafted to reflect the brand’s values with clean presentation, a clear brand message, and visual storytelling that highlights the coffee’s origin. I also managed the printing process and oversaw the production samples to ensure quality and accuracy

Scope of Work

• Box concept and layout design
• Inner messaging and visual styling
• Print supervision and sample checks

Close-up of open cardboard boxes with colorful images of women and children, placed on a weathered surface outdoors.
Close-up of pink cardboard packaging with a white circular logo and Arabic text, set on a textured outdoor surface.
A box of coffee packets sitting on a concrete surface near a window. The label on the box shows a woman with colorful clothing, and the packets inside have printed labels with various flavors and origins.
A 3D rendered black and dark gray pie chart with five segments, one highlighted with a different shade and a bubble pointing to it.
Close-up of a cardboard box with colorful artwork on the side, placed on a rough outdoor surface.

mina’a

Designed a minimal, functional menu for Mina Café & Roastery, focused on clarity and easy navigation while maintaining a unique visual character.

Scope of Work

• Menu layout design

• Typography & structure

• Print-ready formatting

Logo for Mina Modern Cafe and Roastery with Arabic script, the word 'MINA' in English, and Arabic text saying 'a modern concept and roastery'.
A folded menu in English and Arabic with food and drink options, some illustrations including a drink and a sandwich, and a section with a picture of a cityscape and a logo.
A smartphone displaying a blue menu with Arabic and English text for a café, placed on a white surface with shadows of leaves.
Side-by-side images of two beverages being poured into clear cups against a textured white wall background. The left image shows a pink drink with ice and lemon juice, labeled in Arabic for lemonade, cold, and sour. The right image shows a layered co
Diagram of different baked goods and sandwiches with Arabic labels, including a cookie, a chocolate chip cookie, a slice of banana cake, and a sandwich with lettuce, ham, cheese, and bread.
Menu with options for coffee drinks, black coffee, and food, including prices and calorie counts. Coffee options include espresso, Americano, cortado, cappuccino, latte, caramel latte, and Spanish latte. Black coffee options include AeroPress and cof
Abstract colorful gradient with green, yellow, and white hues

branding

Other Work

A gradient background with pink, orange, and yellow colors blending together.

Social Media Visuals

A gradient background with orange and yellow speckles.

Print & Packaging

A gradient background transitioning from light teal on the left to darker blue on the right.

Campaigns & Event Visuals