Branding

Branding

saudi sailing federation

I worked with the Saudi Sailing Federation on visual assets for national and regional events, aiming to reflect the energy of the sport and the identity of the Kingdom. The designs included a refreshed visual direction for branded materials across digital and print.

Scope of Work

Logo of the Saudi Food Est.

Delivered a refreshed visual identity and cohesive branding across event materials, print, and social media.

Two identification badges, one green and one white, both displaying the logo and name of the Saudi Sailing Federation. The green badge features a black-and-white photo of a woman, with her name listed as Lina Basaif and her role as Senior Graphic Des
A man wearing a white T-shirt with a green and yellow abstract design and a small sailboat logo on the left chest.
A white bottle with green accents and silver cap, labeled in Arabic and English as Saudi Sailing Federation.
Back of a person wearing a white t-shirt with the logo of the Saudi Sailing Federation in green and black, featuring a sailboat and Arabic text.
A delivery truck with a large green side panel advertising sailing activities, featuring images of people sailing and windsurfing, and text in Arabic and English reading 'Discover Sailing'.
A collection of Saudi Sailing Federation branded stationery including a letterhead, folder, business card, and notepad, all featuring a logo with a stylized sailboat and green accents, arranged on a gray surface.
Flags of the Saudi Sailing Federation on a beach with chairs, sand, and the sea in the background, under a clear blue sky.

Tamashe

Developed a vibrant and modern brand identity for Tamashe, a concept inspired by movement and energy. The visuals combine bold typography and color to reflect an active, expressive lifestyle.

Scope of Work

Arabic logo design for Tamashe, featuring white Arabic lettering on a blue background with a yellow geometric mark.

• Logo design & visual direction

• Color system & typography

• Social media templates & mockups.

A group of four young boys sitting on a green mat outdoors, wearing yellow shirts. In the foreground, there's a colorful box with an eye symbol and the text "Welcome to your happy place" and "Good vibes only." The background features a white wall and
Yellow hoodie with a patch that says "Good Vibes Only" on the left chest area
Clear plastic badge holder with a gray lanyard attached, holding an orange and blue card with Arabic text and a yellow arrow.
Digital invitation for a launching event of Urban Roastery, featuring flight details from 5:00 to 7:00 on October 14, 2022, with Arabic and English text, a barcode, and a colorful design.
A woman dressed in a white and gray traditional dress with a white headscarf standing next to a colorful display with Arabic words, a stack of decorated boxes, and a sign that says 'Good Vibes Only'. She is smiling and in an indoor setting with decor

Hi Five

Created a bold, playful identity for Hi Five, a burger spot targeting a youthful audience. The design uses client-provided colors with energetic gradients and sharp, modern type.

Scope of Work

Colorful text saying "Hi Five" with illustrations of two high-fiving hands above the word "Five."

• Logo design & visual direction

• Color system & typography

• Social media templates & mockups.

Abstract digital artwork with blocks of pink, yellow, and black colors, featuring a gradient and blur effects.
Four colorful circles with hand illustrations and text, two pink circles and two yellow circles, featuring burger concept logos with phrases like 'Hi Five' and 'Burger Concept'.
Two colorful business cards, one with pink waves and the other orange, are leaning against a beige wall. The pink card has the text 'SAMER AL QAHTANI, FOUNDER,' and the orange card features the logo 'Hi FIVE' with a hand icon and the text 'BURGER CON
Two paper cups with wavy line patterns, one yellow and one pink, each with a yellow label reading 'Hi Five Burger Concept' and two hand icons.
Open burger packaging box with cards and paper inserts flying out, featuring bright colors and text such as 'Hi Five Burger Concept' and Arabic script.
A person taking a photo of a sandwich with a smartphone, with a burger on a plate in the foreground and a salad in a bowl in the background, all framed by text that says "HI FIVE SANDWICHES" repeatedly.
Four yellow packaging boxes with white hand high five graphics and the words "Hi Five" printed on them, set against a plain light background.

Karweeta – Restaurant & Café, Makkah

Brand identity inspired by the traditional majlis-style seating common in Makkah.
My role included client communication to understand the vision, developing logo options, and collaborating on direction refinements to align with the brand’s concept.

Outcome:
A culturally rooted yet modern identity that reflects the warmth and social spirit of the brand.

Scope of Work

• Client communication & concept development
• Logo design options
• Creative direction adjustments

Stylized Arabic calligraphy with the word 'Karweta' written below.
Two colorful posters with Arabic text, images of traditionally dressed individuals, and illustrations of a bench and decorations, set against warm backgrounds.
A digital menu displayed on a smartphone and a tablet showing various dishes including hummus and other appetizers, with an Arabic and English interface. The background is a textured surface with shadows, and the menu features images and prices of th
Multiple menus on a clipboard with a small plant on a wooden table.
A collection of color swatches in shades of beige, peach, pink, green, and black, with CMYK color values labeled on each swatch.
Stacked paper cups against a black background with Arabic text and website URL.
Arabic-language webpage displaying images of food dishes including chocolate cake, grilled meat, and soup, along with woven baskets and Arabic text.
Digital tablets displaying images of Middle Eastern dishes and Arabic text on a textured surface.
Stacked white plates with a gray napkin, surrounded by silverware, on a woven placemat, with a glass of water in the background, set on a white table.
An open cookbook displaying a picture of a pizza with cherry tomatoes and basil on the left page, and the right page has decorative woven bowls with Arabic text.
A digital abstract background with gradient colors of green, blue, and yellow, featuring a speckled texture.

branding

Other Work

A gradient background with dots transitioning from pink on the left to yellow on the right.

Social Media Visuals

A gradient background with a pattern of small irregular dots, transitioning from dark orange at the top to light yellow at the bottom.

Branded Print & Packaging

A gradient background transitioning from light green to turquoise and blue.

Campaigns & Event Visuals